In the music industry, a 360 deal would be deemed as a business relationship between an artist and a music industry company. The company agrees to provide financial support for the artist, including direct advances as well as funds for marketing, promotion and touring. The artist agrees to give the company a percentage of all of their income, including sales of recorded music, live performances and any other income.The 360 deal reflects the fact that much of a musician's income now comes from sources other than recorded music, such as live performance and merchandise.
The business arrangement is an alternative to the traditional recording contract. But what happened to this idea? Today's music industry is all about the indie musician itunes,amazon, internet radio,satelitte radio and social networking.Don't believe me? Fine. Go check for yourself. If you check the statistics, you will notice revenues and shares from the recording industry have dramatically fallen and the profit margins traditionally associated within the record industry have COMPLETELY disappeared.
Who do we blame for this? I mean we had to see this coming right? Well think about it. The fact that
everyone I know has an album coming out kinda further reveals the situation due to home studios now being the new trend of recording. Couple that with, the ridiculous songs that get played on the radio and how they are always about the same stuff...money,sex,drugs,materialistics,and flat out stupidity.It's so bad that record labels are now reducing themselves to management companies because they don't want to carry the embarrasment of not selling records the way they use to.
If you asked me, I think this is awesome. Why? How? well..I'll tell you. If you are an independant musician that has mastered the craft of making hit songs, then you could make yourself a few thousand dollars.That is.....if you have relationships with the same HUGE marketing companies the record labels use to put to work or option number 2 aka mastering social networks into sales. Itunes,Youtube,amazon,reverbnation,facebook,twitter myspace,and many of the other social networking sites can help you establish a great following of fans that will possibly buy your music if it's good enough.But then the age old question comes to mind......"how do you stop people from illegally downloading your music?" One word. Snippets. Instead of putting up your entire song up, all you have to do is upload 1 min and a half of your music, then let it fade out into the next song. This way it gives the listener a taste of how the song sounds yet just enough time to make a decision if they want to make a purchase or not. In addition to that, getting music placements and product placements are another great source of income.So contact me if you want to know how to get them----------> http://placements-r-us.blogspot.com/2012/08/thousands-of-music-placement.html
If the music industry never began the foolish trend of making clones,while trying to keep creativity in a tiny little box, then this would of never happened.It's ridiculous. Every artist on every album sounds like a continuation of the last idiot on the last album you just finished playing. People were destined to get tired of that much watered down, routine trash. Besides,which situation would you rather be in? Having some record label tell you how to talk,what to wear,what to eat,where to go,who to affiliate with,blah blah blah. Or would you rather have the freedom to express yourself whatever way you please while making profound music? Yeah. Okay. You might not have the 500K dollar marketing campaigns behind you, but with the power of the internet, 2 cups of creativity,1 cup of dedication, a tablespoon of persistance,and a dash of motivation, you'd probably end up cooking up some satisfactory results that just might come close to or even surpass that big marketing campaign.
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